Amid the taxi-hailing app fights, Uber appointed a new boss for its UK business on Monday, to keep its drivers on the streets of London, its most important European market.
Uber said Jamie Heywood would join as Uber’s new regional general manager for northern and eastern Europe from Amazon next month, a remit which covers 110,000 drivers in 12 countries including Britain.
Pierre-Dimitri Gore-Coty, regional general manager of Uber in Europe, the Middle East & Africa, said in a statement that “Jamie’s leadership will ... be crucial as we implement major changes across Europe including more safety features, improvements for drivers and a new approach to partnering with cities.”
Uber is battling a decision by London’s transport regulator last September to strip it of its license after it was deemed unfit to run a taxi service. Uber is appealing the ruling, and its cabs can continue to operate in the meantime.
Uber has made a series of changes to its business model including the introduction of 24/7 telephone support for riders and drivers and the proactive reporting of serious incidents to London’s police from the time it has been ruling.