In an effort to continue its push into the business and enterprise space, WhatsApp is bringing a new chat filter feature to its Android app. This new feature will allow users to quickly search through messages, filtering them out per unread chats, groups and broadcast lists, point outs the website.
It has been reported that a chat filter and sticker album might be coming to WhatsApp. While the development team has just started working on a sticker album, a chat filter will come to the WhatsApp Business app for Android.
According to WabetaInfo, WhatsApp’s upcoming 2.18.84 update offers UI clues about the new Chat FilterOnce the user triggers a search in the app, a filter icon will become visible in the search bar, which will let you choose where you want your search to focus on.
Despite this being a very useful feature and as more and more people in India are resorting to WhatsApp to get things done, this may remain an exclusive for WhatsApp Business.
On the other hand, numerous reports suggest that WhatsApp is developing the iOS Business app.
Presently, "the WhatsApp Business for iOS app doesn’t have many business features contained in the respective Android version, such as Labels and Quick Replies, seen that it’s at an early stage of development," points WabetaInfo.
In recent months, WhatsApp has been doubling down its efforts to bring more business and advertiser-friendly features in order to monetise the platform.