Being the most noteworthy profile athlete on the planet's second most crowded nation, Indian cricket skipper Virat Kohli has built such an impressive brand over the range that even his occasional brash and indiscreet remarks fail to stain it.
Watches, cars, sports shoes, motorbikes, apparels, ride services, tires, snacks, healthy foods, earphones - even toothbrushes - they have all had the Kohli promoting treatment.
The 30-year-old cricketer with inked arms and coiffured hair as of now endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into the Forbes' 2018 rundown of the world's 100 most highest-paid athletes.
Coming in at No. 83 on the back of his evaluated $24 million income over the past year, Kohli is the world's best winning cricketer and comes in front of other prominent high-profile athletes, such as Novak Djokovic and Sergio Aguero.
It is impossible he could ever have the capacity to challenge any semblance of current Forbes' No.1 Floyd Mayweather or No. 2 Lionel Messi because of cricket's allure being, for the most part, fixing to a little clump of prevalently Commonwealth nations.
Be that as it may, he could soon eclipse Mahendra Singh Dhoni as the highest earning Indian sportsman ever. Former Indian cricket skipper Dhoni earned $31 million out of 2015 as he promoted a series of brands.
Kohli's prosperity off the pitch is coordinated by his ability on it.
A prolific scorer of runs, on Sunday he delivered a match-winning innings to push India to triumph over Australia and his performances have guaranteed he really enjoys rock star status in the cricket-crazy nation of 1.3 billion.
He wed actress Anushka Sharma a year ago to make a marriage among cricket and Bollywood, India's two greatest obsession, helping give him a 'family man' picture that can speak to a working-class gathering of people - and harness its spending power.
That does not mean he has lost footing with India's youth.
Kohli’s biographer, Vijay Lokapally said, "The youth of the nation - and the greater part of India's populace are under 25 - can recognize themselves with the man living their dream."
Kohli has a solid social media presence with more than 37 million fans on Facebook and is followed by more than 25 million on Instagram and 27.1 million on Twitter.
Portraying Kohli as "total theatre", Lokapally stated, "He speaks his mind, takes stands, communicates via social media- every last bit of it runs well with his fans."