Baba Ramdev backed Patanjali Ayurved on Thursday created a intrude on dairy farm section with launch of packed cow milk and alternative milk merchandise. The corporate conjointly launched frozen merchandise as well as peas, mixed vegetables and french-fried potatoes. The native FMCG major has priced packed cow milk at Rupees forty per liter, lesser by Rupees a pair of from its peers. Patanjali Ayurved already retails cow butter and cow milk powder. Amul, Mother dairy farm square measure some of the market leaders within the section.
In the 1st phase, Patanjali can launch cow milk and cow milk-based dairy farm merchandise like curd, chaach (buttermilk) and paneer in Delhi-NCR, Rajasthan, Haryana and geographical area, Ramdev aforesaid at the launch event.
Here is the list of products launched today by Patanjali Ayurved:
• Dairy products (Cow milk, curd, chach, paneer)
• Cattle feed and feed supplements
• Frozen vegetables: Peas, Mix Veg, Sweet Corn, Potato Finger
• Solar Panels
• Divya Jal
Baba Ramdev said that Patanjali's milk will be 100 percent cheaper. He said that other milk products are also cheap. Baba Ramdev said that Patanjali will make a new record in the field of milk and dairy too. He said that Patanjali's clothes will be available from Diwali this year.
Baba Ramdev said that we are launching the milk of a pure native cow. Its price is very low; a liter of milk has been kept at Rs 40, which is lower in other brands. Yesterday, the whole country started producing seven lakh liters of milk. We have been from these farmers and farmers will transfer money directly to their account. He said that Patanjali Solar Panel, Patanjali Milk Amrit, Patanjali Frozen and Patanjali have also launched Divya Water. Our milk is absolutely pure, and 2 brands are cheaper than other brands, all are in fear.
Baba Ramdev said on the occasion of launch that we are launching Patanjali garment in Diwali, which will have more than 3,000 products. From children to women, from jeans, wedding clothes to dhoti kurta. He said that in the field of clothing we will bump foreign companies. So far, people have given us Patanjali with billions of people. We defeated foreign companies.
Baba Ramdev said that we have already given employment to 1.5 lakh people and by next year, we will give employment to 5 lakh people. Baba Ramdev said that the three garments we bring will have three names named Ashta, Sanskar and Leave Fit. Baba Ramdev said that 56,000 retailers have been built across the country. These will be available in stores. Delhi and NCR have 30000 retailers.
Before this, Baba Ramdev's spokesperson said that 'Baba Ramdev and Acharya Balakrishna will launch cow's milk, curd, buttermilk, paneer in Delhi today, for a healthier India in 2018. Along with that, Patanjali's products will see the exhibition of Divya water, Urea-free animal feed, milk and solar energy equipments.
Acharya Balkrishna, managing director of Patanjali Ayurveda said that the announcement of the new date for the launch of instant messaging Kimbho App will be announced soon. Acharya Balakrishna tweeted on Monday that work on trial, review and upgradation is going on to make the app safe, simple and secure.